2009-06-25

Kogals (Kogyaru japanese term for a “girl with attitude“) are known for wearing platform boots, a miniskirt, copious amounts of makeup, hair coloring (usually blond), artificial suntans, and designer accessories. If in school uniform, the look typically includes skirts pinned very high and loose socks (large baggy socks that go up to the knee). Kogals’ busy social lives and desire for new material goods leads them to be among the first consumers of Japanese cell phone technology, and their taste in clothes tends toward names such as Burberry scarves and Louis Vuitton handbags. Kogals spend much of their free time (and their father’s income) shopping, and their culture centers around Tokyo. During the summer, kogals may sometimes be seen at the beach. They are generally not seen in high-end department stores.
The term’s etymology is disputed, the most common theory is that it was derived from the Japanese word for “high school”, kōkō, although ot, the Japanese word for “girl” or “child”. The “gal” originates from English.

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